I am a Creative Director and Consultant with over 13 years of experience in fashion retail.
Throughout my career, I have launched startups from the ground up, including clothing, wellness products, and organic cosmetics. My work experience spans premium brands such as
Vika Gazinskaya and
Maison Esve, as well as leading players in the Russian fashion market like
12storeez and
2Mood.
I specialize in brand consulting, analyzing existing product ranges, creating projects from scratch, building teams, and helping to establish operational processes.
My expertise includes a deep understanding of niche markets, trends, and brand development strategies.
I help identify unique brand aesthetics and messaging, and adapt products to meet contemporary demands. Through my consulting services, I aim to enhance product offerings, increase their appeal, and discover new growth opportunities.
My mission as a Creative Director is to build successful brands with distinctive and unique styles.